30-Day Money-Back Guarantee
Last updated: September 10, 2026
We ask service businesses to trust us with the part of their marketing that is hardest to judge from the outside. This page is our answer to that: if you are not satisfied with Protocol in your first 30 days, tell us and we give your money back.
These terms are part of our Terms & Conditions and apply to Protocol subscriptions that began on or after the date above. Nothing here replaces a signed agreement that says otherwise. Where the two conflict, your signed agreement wins.
1. What We Promise
The guarantee is about satisfaction, not a traffic number. If, at any point in your first 30 paid days, you decide Protocol is not right for your business, you can cancel and we refund every subscription fee you have paid us.
The guarantee is included with the Scale plan. There is no previous-website requirement and no analytics history to prove, and you do not have to give a reason. Start and Grow do not include it; starting on Start or Grow and upgrading to Scale later does not create eligibility.
2. Who This Covers
The guarantee is available once per business and applies to your first paid Protocol subscription, which must begin on Scale. A later brand, location, restart, or separate account does not create another guarantee window.
3. The 30-Day Window
The guarantee window opens the day your first payment is charged and runs for 30 consecutive calendar days, giving you that long to decide with nothing at risk.
A request has to reach us before the window closes. A text to the number you already use with us, or an email to [email protected], both count. We confirm receipt the same business day.
4. How The Refund Works
- We refund all subscription fees paid in the window to the original payment method within 10 business days of your request.
- Your subscription ends at the time of the request. We stop posting, stop review follow-up, and stop billing immediately.
- Third-party costs you approved separately, such as ad spend or a custom domain purchase, are not subscription fees and are not refunded by this guarantee.
5. What Happens To Your Website
The website we build is included while you subscribe. If you use the guarantee, the managed site comes down with the subscription, and the content you sent us stays yours. Our website terms explain how a handoff works if you would rather keep the site.
6. What This Guarantee Is Not
We do not promise rankings, a specific number of leads, bookings, or revenue. Marketing outcomes depend on your market, your reviews, and your own follow-up, and no honest company can guarantee them. What we guarantee is that you will not pay for a service you are not happy with.
After the window closes, normal cancellation applies: cancel any time, effective at the end of the current billing period.
7. Questions
Text us or email [email protected]. A person answers, usually within the hour.